Evergreen Metrics works with a variety of top quality publishers and distribution partners. Each partner uses a unique delivery mix to maximize reach of our Advertiser campaigns and generate as many leads as possible. Our distribution taps thousands of websites hosting visitors from around the globe. At the beginning of a campaign, each advertiser specifies which distribution method or methods they prefer and we will only fulfill campaigns via those selected methods. Many distribution partners of ours specialize in many different channels for delivery on each campaign, and because of this we recommend testing out several of them, then selecting the top performing channels for your campaign to increase budget on.
Evergreen Metrics obtains distribution by placing banners directly on our publisher’s websites or purchasing banners on a CPM
basis from top tier traffic providers like MSN
, Yahoo, Facebook, or Myspace. In most cases, customer and lead quality can be tracked independently by each source, allowing us to emphasize the to sources of traffic, while reducing traffic from less successful sources.
Organic and Paid Search are two of the highest quality sources of traffic available on the internet. For advertisers that allow it, we utilize Google, Yahoo, and MSN
to provide high quality fulfillment on their campaigns. In many cases we will also open these channels up to our distribution partners to leverage their expertise in lead and sale generation as well.
Properly managed opt-in email campaigns are a powerful tool in our delivery arsenal. By allowing only our trusted distribution partners to fulfill campaigns via email, we can deliver significant click and action volume on campaigns to consumers targeted by country, age, gender, income, industry, and several other factors. Opt-in email is frequently a top performer in action quality, and as long as both the publisher and the advertiser follow strict CAN
-SPAM regulations, risk is minimized.
Evergreen Metrics has several partners who can offer distribution through the co-registration space. For those advertisers whose campaigns allow this distribution method, we carefully target demographics that will respond most favorably to their offer. This is a method in which the user can submit a lead or registration form while completing a registration for another website.
Facebook, Myspace, Twitter, and many other social media websites are leading the way to an entirely new internet advertising medium. Through our distribution partners, we can place our Advertisers campaigns within these media and take advantage of their immense traffic volumes. Social Media Widgets is a highly popular buzzword right now, and this is what it’s all about. Ask your Evergreen Metrics account rep today how you can take advantage of Social Media.
There are a variety of sources to obtain contextual traffic for our Advertisers’ campaigns. Contextual advertising means that we will publish your banners and text ad on publishers and websites that contain information relevant to that campaign. It matches content with the advertisement. For example: If you own a dating website, we could place your banners on dating review websites.